Change: Figure 1: Gallinfo Media uses video podcasts to strategically place products before viewers,creating an alternative to traditional advertising.Figure 2: The combination of video podcasts, short-duration themes,and customized product placement -- represent a new genera in entertainment Executive Summary In terms of market   View changes from previous version. (Word count: 2299)

Change: t to strategically place products before viewers,creating an alternative to traditional advertising.Figure 2: The combination of video podcasts, short-duration themes,and customized product placement -- represent a new genera in entertainment Executive Summary In terms of market size, wealth, potential   View changes from previous version. (Word count: 2092)

Change:  represents a single theme with more to follow. Themes can be targeted to fit the cultural tastes of a small audience, or to satisfy a broader appealtargeted to short attention-span viewing -- perfect for watching while taking a quick work-breakwritten and produced to integrate product messages -- so   View changes from previous version. (Word count: 359)

Change: -- Portfolio Project project:term paperSubject of PaperIntroducing Gallinfo Media's video podcast productions to the Japanese MarketPerspectiveThe strategic planner addressing the CEO and BOD. Discussing critical issues for establishing new business which affect policy drivers, addressing theories and concepts in course materialsIntroduction -   View changes from previous version. (Word count: 340)

Change: The content, which can be streamed or downloaded to any viewing device, is professionally produced. Episodic podcasts, lasting from 5 to 15 minutes in length,   View changes from previous version. (Word count: 309)

Change:  to their advertising mix.Gallinfo Media's business modelHorizontal and vertical investments (p.264)Intellectual property (p. 224)Exchange rates (ch. 9) and accounting practicesCultureProduct and brand characteristicsProduct and manufacturingLabor and labor relationshipsStrategic positioningThe value chain (p.383)Market entry (p. 419)   View changes from previous version. (Word count: 161)

Change: Perspective: The strategic planner addressing the CEO and BOD.Critical issues for establishing new business which affect policy drivers, addressing theories and concepts in course materialsHorizontal and vertical investments (p.264)Intellectual property (p. 224)Exchange rates (ch. 9) and accounting practicesCultureProduct and brand characteristicsProduct and manufacturing   View changes from previous version. (Word count: 155)

Change:  podcast market, in Japan.There are two parts to the business model: 1) the production of the content of the actual video podcasts, and 2) establishment and management of the relationships with potential advertisers who would be interested in adding this genera to their advertising mix.   View changes from previous version. (Word count: 76)